Symphony GOLD – BS/2 technology partner
Symphony GOLD is the software platform optimizes and improves processes of customer engagement, merchandising and category management, supply chain and retail operations. Their customers grow their revenue and margin by providing personalized shopping experiences, being more relevant to client needs, space-aware assortments and pricing, improving inventory availability and enhancing operational productivity.
When you engage with customers in a personal, individual way, it boosts loyalty – and sales. Retailers can optimize customer engagement by effectively synchronizing strategy, customer information and delivery channels to ensure customers receive the most relevant offers that are tied to how, when and where they like to shop.
Symphony GOLD's Customer Engagement solutions help retailers execute more effective multiple campaigns with targeted offers to any customer segment across any mix of channels. It gives retailers a single view of all available customer information including real-time insights to help them better understand trends and customer tendencies. When combined this enhanced customer view with the advanced segmentation analytics and automated campaign management tools, retailers drive improved engagement, loyalty and sales.
Merchandising and Category Management
If customers face out of stocks, high prices or assortments that are not relevant – not matching their preferences – satisfaction and loyalty is diminished. Problems occur when category managers rely on historical sales data to predict customer demand – creating inaccurate forecasts that may inflate SKU counts and inventory levels which frustrates manufacturers when their trade and promotional spend loses impact.
Symphony GOLD's merchandising and category management solutions leverage customer behavior and demand data to generate truly localized assortments that are space and inventory aware. With cloud solutions to manage, optimize and visualize every aspect of merchandise, price, assortment and space, Symphony GOLD ensures customer relevance by drastically improving category planning and retail execution. The result creates positive in-store experiences that drive higher performance and greater return on investment.
Ensuring product availability is no small task for today’s retailers. With localized assortments, increased online shopping, home delivery and new in-store pick up options, retailers are challenged to meet customer expectations and have the right products available when and where they are needed.
Symphony GOLD's supply chain solutions help retailers build customer trust by ensuring product availability. With real-time visibility, the unified solutions transform the supply chain into an interactive operation. One that helps retailers manage and optimize every aspect from creating accurate forecasts, collaborating and ordering from vendors, tracking the flow of inventory and responding to customer demand – all while maximizing the entire supply chain performance at a lower total cost-to-serve.
In this competitive environment, you must find ways to do more with less but still satisfy customer demand. It can be a daunting task to manage operations for multiple business formats or sales channels such as supermarkets, hypermarkets, c-stores, mobile, web or click and collect – all while ensuring the flow and availability of goods, reducing costs and improving customer service.
Symphony GOLD’s solutions for Retail Operations optimize operations, reduce cost-to-serve and increase service levels by providing unified control and visibility on a single, integrated platform – across every store, warehouse and channel. With real-time visibility and seamless, data integrity, retailers can increase the efficiency of their entire operational landscape - improving employee productivity and ensuring positive, localized customer experiences.
More information about company Symphony GOLD – www.symphonygold.com