Universal Payment and Loyalty System PayLo will be Presented at the International Exhibition Wincor World 2011

The visitors of the Exhibition Wincor World 2011 will be able to familiarize themselves with the Lithuanian solution for management of customer experience, payment and loyalty scenarios – PayLo. This solution developed by Ashburn International (ASHBURN), member of Penki kontinentai group,  in the event in Paderborn (Germany) will be presented for the first time.

“It is impossible to buy consumers loyalty, but it can be earned using the efficient payment and loyalty programs. The analysis of consumer habits and consumer behavior, and loyalty management itself is unimaginable today without intervention of the latest IT technologies”, said Laimonas Lileika, PayLo Product Manager.

According to the ASHBURN representative, PayLo is a platform that enables these services to be provided to an unlimited number of merchants. According to the different needs of business sectors, PayLo functionality can be individually customized to each merchant. The sets of PayLo payment and loyalty scenarios are adapted for the sectors of retail, hospitality and entertainment, transportation, finance and telecommunications.

The PayLo solution stands out in its outsourcing-based provision, and thus there is no need for a customer to support the complex IT infrastructure and system supervisory staff.

In addition to the payment and loyalty system, the company group Penki kontinentai at the Wincor World 2011 will also present other solutions that were developed by BS/2 for the banking and retail sectors. These solutions include ATMeye.iQ self-service facilities video surveillance and security system; Mobile Survelliance solution, which enables to use the analysis and accountability systems in mobile devices; Service Desk.iQ – the tool for service management to monitor common workflow engine, and etc.